The 30-Day Photo Challenge was a campaign to build advertising agency Creative Distillery’s brand in a fun and interactive way through social media. Over the course of 30 days, participants had to take a daily photo on a set theme and post it to Instagram (using the #cd30day hashtag). At the end of the month, everyone who had completed the entire challenge was entered into a random drawing. The first photo challenge was a success. As participants began posting their photos to Instagram
(and sharing on Facebook and Pinterest), their friends started commenting and asking how they could join. Word of mouth and social media sharing led to participants recruiting their networks to enter the challenge and helped us reach a wider audience. More than 60 people joined the challenge, and participants posted more than 1300 photos. In 2014, for our second photo challenge, there were 70+ participants from eight countries, who posted 2,000+ photos.