Safe-T-Plus is a steering stabilization product for RVs, trucks and buses. The client was looking for a B2C brochure to break out of a common RV marketing rut: focusing on dry technical specifications but leaving out the emotional benefits for the customer.
I led the copywriting on this project, from concept to execution. The brochure focuses on the main benefit for RV drivers who buy the product: an increased feeling of safety and peace of mind, making travel more fun and relaxing. [PDF]